Consumption rise across household, essential & health products: Axis My India

Axis My India has released its latest findings of the India Consumer Sentiment Index (CSI), a monthly analysis of consumer perception on a wide range of issues. The August net CSI score, calculated by percentage increase minus percentage decrease in sentiment, remained unchanged at +9. In all, 10,205 people were surveyed across 34 states and union territories. Of these, 71 per cent belonged to rural India, while 29 per cent belonged to urban markets. The CSI survey delves into five relevant sub-indices- overall household spending, spending on essential and non-essential items, spending on healthcare, media consumption habits & mobility trends. The survey findings showed that overall household spending increased for 61 per cent of families, which reflects a two per cent increase from the last month. Consumption of health-related items improved for 38 per cent of the families as compared to 35 per cent in the last month. Spending on essentials like personal care and household items increased for 45 per cent of those surveyed, which is a one per cent increase over last month. Sentiment related to mobility witnessed one per cent decline from last month and sentiments related to discretionary products remained the same as last month.